Originally from Georgia and now based in Nashville, Willow Avalon’s musical journey began with her first word, “Elvis.” Raised by her mother and grandmother in a small Southern town, she grew up playing piano in church and taught herself guitar at age 12, using songwriting as both an escape and a means of self-expression. After independently releasing her debut single Drivin’ in 2021, she quickly caught the industry’s attention, leading to a deal with Atlantic Records/Assemble Sound in 2023 and her EP Stranger in 2024. Her debut album, Southern Belle Raisin’ Hell (January 2025), cemented her as one of country music’s most compelling new voices, blending classic country, Americana, and rock influences. She has performed on The Late Show with Stephen Colbert and CBS Mornings, as well as festivals like Hangout, C2C, and Lollapolooza (2025), bringing her electrifying presence to global audiences. With a sharp wit and rebellious spirit, she has shared stages with legends and rising stars alike, including Zach Bryan (July 2025), Bob Dylan (June 2025), Cage the Elephant, Paul Cauthen, and Charles Wesley Godwin. Solidified by sold out headline tours in both the US and the UK, as well as hundreds of millions of views across social content, Willow Avalon is redefining what it means to be a modern Southern storyteller.
Raised in the Appalachian foothills of northern Georgia, Christian Hayes grew up surrounded by southern storytelling. His grandfather — a poet by profession — encouraged him to begin writing in a journal at 7 years old, sparking a habit that would eventually take Hayes to Nashville. A veteran of the US Navy Reserve, Hayes began applying the discipline of his military training to his work as a songwriter, amassing more than 900 original songs by his mid-twenties. Five of those songs appear on Last I Love You, his debut for Capitol Records. Produced by Lukas Bracewell and steeped in Hayes’ unique version of American roots music, Last I Love You features the viral single “LILY” (which racked up more than 3 million streams before the EP’s official release), the anthemic “Black Gold,” and a mix of effortless melodies, cinematic folk and rowdy, barn-burning Americana.
